Designing for Success
Many non-profit organizations and small business owners hesitate to implement a web site because they worry about the cost, the time involved, and whether or not they will receive real value for their effort.
Compared to the cost of running a small advertisement in a newspaper every day of the year, a professional web site reaches more potential clients at a lower cost. People who search for web sites like yours are more likely to be interested in your product or service, and are more likely to view your organization as credible simply because it is on the Web. If your competitors are there, you are already incurring the cost of not being on the Web!
Can I save money by designing my own web site ?
You can do-it-yourself, absolutely. You can learn software tools such as HomePage or DreamWeaver, or use on-line quick templates designed for beginners. This method has several advantages: you will know how to make changes to your site yourself, and you will learn new technology skills. There are drawbacks though. If you use templates, you won't have much freedom or flexibility in design and you will probably see a lot of other sites on the Web that look just like yours. If you decide to teach yourself the more advanced tools which enable you more control over the design, you will incur the cost of the software, the training classes, and the time away from running your business or helping your clients.
At Webspertise, we provide a cost-effective solution for the small business or organization. We know the technology and the tricks, so you are not paying us for the time to learn it, nor are you paying for the software tools we use. What you pay for are the experience and skills we have developed in making your site design a reflection of your business: efficient, professional, compelling. And, we will teach you the technology you need to maintain your site. You will learn just what you need to know at a fair price.
Having a web site does require your involvement. It is a collaborative process in which your ideas are very important. We need to know what your business does best, and what techniques you have found successful in attracting customers without the Web. We will present you with alternatives, and you will need to thoughtfully express your preferences to us. And once your site is up and running, you will need to answer email from new prospects.
But you don't need to spend time figuring out how to optimize your site for Search Engines, or how to make your logo look good on the Web, or how to be sure your site looks as good in a Netscape browser as it does in an Internet Explorer one. You don't have to worry about finding the right host computer for your site or how to get photos of your products into an online catalog. Webspertise will handle all these technological tasks while you concentrate on how to grow your business.
If you don't have a web site now:
Having a web site will mean that your business will gain these advantages:
Increased visibility: More people will learn that your business exists, what products or services it offers, and how to contact you to ask questions.
Enhanced credibility: People today expect to find a "real" business on the Web. If you aren't there, and your competitors are, they will get the business. It used to be important to be in the Yellow Pages, but more and more, people "let their fingers do the clicking". Even local businesses find that potential customers want to "check them out" on the Web before they call or come in to do business.
Improved Marketing opportunities: Build email lists of interested visitors to whom you can send announcements of special events targeted to their expressed interests, or to whom you can offer coupons or other promotional items to turn potential clients to real customers.
If you already have a web site:
Are you getting all the value you can from your Web presence? The key questions you should ask about a web design are:
Can your customers
easily find what they want on the site?
Are you capturing
useful marketing information about who visits your site and why?
Is your site visually
Does your site reflect
your company's image? Does it promote your brand?
Does your site distinguish
your business from its competitors?
Do your customers
come back again and again?
Is your site building
trusted relationships with your customers?
Is your site meeting your business objectives?
We utilize various web design, programming, database, and web server technologies to create effective, enjoyable, interactive and information-gathering web sites.
View samples of our work on this site. Or take a moment to visit some of the other sites we have from our Portfolio.
Copyright © 2001
Send mail to with questions or comments.